OPPO unleashes the new Selfie Expert F7 in Egypt with 25 MP AI powered selfie camera
In an event held today, OPPO, the selfie experts and leaders, celebrated the launch of the latest addition to the F series, the F7. Together with the first ever 25MP AI powered front camera, Super Full Screen and glossy design, the F7 offers consumers a better user experience. Priced at 5,990, the OPPO F7 will be available in Solar Red, Moonlight Silver and Diamond Black. OPPO will also hit the market with F7 128GB edition in Solar Red and Diamond Black color priced at 7,690. The brand new F7 will be available first direct sales on May 7th.
During the event, Andi Shi, Managing Director of OPPO Africa and Middle East, says, “OPPO always focuses on bringing the best photography and selfie experience to the Egyptian consumers. We draw our inspiration for the new products from the needs of the youth, particularly. That has led OPPO to lead the selfie and photography in smartphones in the Egyptian market; With the launch of F7 here, we will further strengthen our stance as ‘The Selfie Expert and Leader’ and truly represent our ambition to continue being the leaders in the market.”
OPPO –The official smartphone for Egyptian National Team- has also invited Egyptian National Team star: Mahmoud Kahraba, Sports media figures, KOLs and partners to celebrate the same excitement launch moment of new Selfie expert OPPO F7.
On this occasion, Mr. Andy continues “Along with communicating in the way that youngsters understand in their context, we decided to be part of Egyptian national team, to be beside and engage with the youth in their support to Egyptian national team in the dream journey in Russia 2018.”
Shi also stressed the importance of the Egyptian market to their businesses that is why OPPO has made it the base for their expansion and increased market share across the region.
First ever 25MP front camera with hardware Sensor HDR
The F7 is the first smartphone equipped with a 25 MP selfie camera in the industry and the first smartphone that integrates the Sony 576 Sensor with an HDR that helps the camera to capture more details for better imaging effect, even in backlight condition.
AI Beauty 2.0 Technology “Capture the real you”
The second-generation of A.I. beautification technology-- AI Beauty 2.0 adds a lot to the experience of the selfie, as it has 3 distinct upgrades: smarter A.I Recognition, that scans 296 facial recognition points based on a person’s age, gender, skin color and skin type. It is 20% moren than the predecessor F5.
Secondly, smarter AI beautification. F7’s AI Beauty 2.0 now has 8 million beautification solutions from global users compared to only 2 million in the F5. Having such a big database means it can intelligently provide the most suitable beautification for each people.
AI Beauty 2.0 also creates a unique algorithm for various facial zones such as eyes, noses, cheeks and forehead. With the enhanced facial beautification, user’s skin appears more moisturized and eyes are shinier with minimal shadow between the nose bridges. This makes the face naturally beautiful.
AI Beauty 2.0 also specifically optimize beautification for group selfies and it provides different beautification for the various people in one frame. It supports a maximum of 4 people.
Thirdly is the A.I. Learning that learns the user’s editing habits to create customized beautification solutions added to the photos automatically.
A.I Beauty 2.0 also offers the Vivid Mode and the Augmented Reality (AR) stickers. The Vivid Mode enables the users to modify the saturation of the selfies, making the details more vibrant and glamorous. The AR feature provides users filters and stickers close to the ones of Snapchat.
Beautiful Super Full Screen with practical user experience
The F7 comes with a 6.23-inch FHD+ Super Full Screen offering an 88% screen-to-body ratio and 2280 x 1080 resolution, bringing a vivid and immersive visual experience. The Super Full Screen also introduces a customized 19:9 aspect ratio, presenting a new screen size for an amusing gaming, reading and photography experience yet fits in the palm of the hand. The screen also includes the feature of the “Full Screen Multitasking” that allows smooth operation by navigation through apps using kinetic gestures.
Fresh industrial design to appeal to young users
The design of F7 follows unique color aesthetics of OPPO which integrate young and fashionable elements. Users have three different color choices to suit their personality - Solar Red and Moonlight Silver, and special Diamond Black edition.
The F7 also offers greater integrity of glassy materials. It shines with different light refractions, allowing the imagination go wild.
Strong specification and updated software to ensure smooth performance
The F7 packs a 3400 mAh battery that enables users to play non-stop music for more than 33 continuous hours, or watch videos for more than 13.4 hours. A.I. is integrated in more functions in the device other than the camera. The A.I. manager that learns usage patterns of users manages the battery to avoid drainage. The brand-new ColorOS 5.0 supports all this as it is based on the Android 8.1 and has built-in A.I. The operating system also features increased safety features for app hiding and locking.